Influencers Are Puffing Their Follower Counts With Bots, Study FindsAt the end of last year, The Atlantic published a story about influencers, ones with moderate followings, who took themselves on lavish vacations while presenting the holiday as paid promotion through a series of elaborate photos with hashtag #ads. They did that to ensure other brands would see it, and ideally, include them in paid trips in the future. It often worked.
